Kravitz Law PLLC

The firm represents a wide array of businesses, small and large, domestic and international. It works effectively with experienced and new business entrepreneurs, senior executives, creative teams (writers, musicians and artists of all media), middle managers, and corporate counsel. Kravitz Law offers practical legal advice, the benefits of experience and strategic focus, and innovative approaches to the needs of modern business.

Robin is a “transactions lawyer”. She regularly negotiates, drafts and reviews the different agreements necessary for businesses in various fields, e.g., retailing, consumer goods, manufacturing and sales, tech development, artist/writer collaborations, fine arts, and the agreements especially needed to secure/protect intellectual property rights, and create, produce and place/distribute commercial messages and conduct promotions.

Robin is also a certified commercial arbitrator. She has counseled and arbitrated matters involving Leading National Advertisers, Leading Advertising Agencies, as well as smaller businesses. Together with her NAD casework, she has served as an ADR neutral on approximately 200 advertising, entertainment, and intellectual property disputes.

Robin is an active member of the New York City Bar Association. She is currently a member of the Small Law Firm Committee and Consumer Affairs Committee, and has served in the past on the Arbitration Committee and Art Law Committee. She is also a member of the New York State Bar Association (Intellectual Property Committee), and has lectured and written articles on advertising, promotion and alternative dispute resolution, and ethical rules applicable to attorney advertising.

Robin established her law firm 2004. Prior to that Robin was Senior VP, General Counsel (Advertising and Marketing) of Bates Advertising USA, Associate General Counsel of Group Danone’s US divisions (including The Dannon Company), Senior Counsel of the National Advertising Division of the National BBB Programs, Inc. (NAD), and VP, Assistant General Counsel of Ted Bates Worldwide.

Robin Rae Kravitz is admitted to the New York State bar.

Advertising, Promotion and Online Commerce